Launching in August 2025, Precision Plus by Roundel™ is an Al-driven performance engine for today’s fast-moving retail media landscape. It helps brands activate smarter, optimize faster, and scale performance across platforms like Google, The Trade Desk, and leading social partners.

Precision Plus is powered by three foundational elements: Consolidation, data collaboration, and price transparency.

1. Consolidation: Media that’s aligned to your goals.

Precision Plus ensures your entire media strategy meets your objectives. Whether driving awareness, increasing consideration, or accelerating conversion, Precision Plus aligns every element, from planning to optimization, to deliver your goals with precision and accountability.

2. Data collaboration: Smarter optimization in the moment.

Precision Plus transforms insights from more than 165 million Target guests into real-time signals that fuel smarter media decisions across every campaign stage. When securely delivered to leading platforms, these proprietary signals-available exclusively through Roundel —refine audience understanding and power the native Al of partners like Google and The Trade Desk, enabling hyper-relevant messaging, adaption, and optimized performance with unprecedented precision and efficiency.

3. Price transparency: See where every dollar goes.

Precision Plus is designed to provide unmatched transparency in media investments. Brands gain visibility into how every dollar is allocated -between working media and associated costs. This clarity enables better planning, informed decision-making, and a deeper understanding of campaign ROl.