TARGET PRODUCT ADS
BY ROUNDELTM

Your ticket to engaging
high-intent shoppers.

Get eyes on your brand’s products by placing them at the top of search results.

Target Product Ads are native ad placements placed where shoppers are actively searching and browsing for products.

Product Detail Page

Aisle Page

Search Page

Grow your online product sales—without the heavy lifting.

Target Product Ads help give your product sales a boost with native, cost-per-click (CPC) ads on Target.com and the Target app.

  • Drive incremental sales by bidding against highest-performing products.

  • Reinvest in winning strategies with near-real-time reporting and sales attribution.

  • Activate your campaigns by working with any of our preferred platform partners.

Drive incremental sales by bidding against highest-performing products.

Reinvest in winning strategies with near-real-time reporting and sales attribution.

Activate your campaigns by working with any of our preferred platform partners.

arrow Discover more search solutions: Search Ads by Roundel™

Optimize. Maximize. And repeat.

Connect your Target Product Ads to actual sales for the ultimate ROAS. Seamlessly drive purchase-ready shoppers to your product detail pages via native retail ads on Target.com and the Target app.

A fast and simple process:

Product Process Product Process
Decide the investment level to allocate. Select products to promote, organized into campaigns. Ads are live on the site within 24-48 hours. Make SKU-level and placement-level optimizations in real time.

12X

more likely for Target consumers to convert when they interact with search
arrow How can native search ads deliver delight? Listen to the “Unboxing Moment” podcast.

Partner with the platform of your choice to support your Target Product Ads campaigns.

We’re giving you more choices on how you want to activate. Automate and analyze your campaigns via the preferred partner platform of your choice.

Our supply-side platform partners

CitrusAd Better. Faster. Stronger. Smaeter Criteo
CitrusAd Better. Faster. Stronger. Smaeter
Criteo

Where you can find our inventory

CitrusAd Better. Faster. Stronger. Smaeter
Commercel IQ
Criteo
Flywheel An ancential company
Intentwise
Marin Software
Pacvue
Prepetua
Skai
Tinuiti
Tradewell

Let’s change media for good.