Managed service
SSP: Criteo
Self-service
Service Pricing
Platform fee (% of media or flat) + Criteo DSP feeMinimum Spend
N/AManaged service
Service Pricing
Platform fee (% of media or flat) + Criteo DSP feeMinimum Spend
N/AGet eyes on your brand’s products by placing them at the top of search results.
Target Product Ads are native ad placements placed where shoppers are actively searching and browsing for products.
Product Detail Page
Aisle Page
Search Page
Grow your online product sales—without the heavy lifting.
Target Product Ads help give your product sales a boost with native, cost-per-click (CPC) ads on Target.com and the Target app.
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Drive incremental sales by bidding against highest-performing products.
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Reinvest in winning strategies with near-real-time reporting and sales attribution.
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Activate your campaigns by working with any of our preferred platform partners.
Drive incremental sales by bidding against highest-performing products.
Reinvest in winning strategies with near-real-time reporting and sales attribution.
Activate your campaigns by working with any of our preferred platform partners.
Discover more
search solutions: Search Ads by Roundel™
Optimize. Maximize. And repeat.
Connect your Target Product Ads to actual sales for the ultimate ROAS. Seamlessly drive purchase-ready shoppers to your product detail pages via native retail ads on Target.com and the Target app.
A fast and simple process:
Decide the investment level to allocate.
Select products to promote, organized into campaigns.
Ads are live on the site within 24-48 hours.
Make SKU-level and placement-level optimizations in real time.
12X
more likely for Target consumers to convert when they interact with search
How can native search ads deliver delight? Listen to the “Unboxing Moment” podcast.
Partner with the platform of your choice to support your Target Product Ads campaigns.
We’re giving you more choices on how you want to activate. Automate and analyze your campaigns via the preferred partner platform of your choice.
Our supply-side platform partners
Where you can find our inventory
Let’s change media for good.
