TARGET PRODUCT ADS
BY ROUNDELTM

Your ticket to engaging
high-intent shoppers.

Grow your online product sales—without the heavy lifting.

Target Product Ads help give your product sales a boost with native, cost-per-click (CPC) ads on Target.com and the Target app.

  • Drive incremental sales by bidding against highest-performing products.

  • Reinvest in winning strategies with near-real-time reporting and sales attribution.

  • Activate your campaigns by working with any of our preferred platform partners.

Drive incremental sales by bidding against highest-performing products.

Reinvest in winning strategies with near-real-time reporting and sales attribution.

Activate your campaigns by working with any of our preferred platform partners.

arrow Discover more search solutions: Search Ads by Roundel™

Optimize. Maximize. And repeat.

Connect your Target Product Ads to actual sales for the ultimate ROAS. Seamlessly drive purchase-ready shoppers to your product detail pages via native retail ads on Target.com and the Target app.

A fast and simple process:

Product Process Product Process
Decide the investment level to allocate. Select products to promote, organized into campaigns. Ads are live on the site within 24-48 hours. Make SKU-level and placement-level optimizations in real time.

In 2020, we’ve seen growth and increases in performance.

  • 10M

    new Target digital guests added in the first half of 2020

  • 40%

    of Target.com visitors use the search functionality

  • 2X

    more likely for Target consumers to convert when they interact with search

10M

new Target digital guests added in the first half of 2020

40%

of Target.com visitors use the search functionality

2X

more likely for Target consumers to convert when they interact with search

arrow How can native search ads deliver delight? Listen to the “Unboxing Moment” podcast.

Partner with the platform of your choice to support your Target Product Ads campaigns.

We’re giving you more choices on how you want to activate. Automate and analyze your campaigns via the preferred partner platform of your choice.

Our supply-side platform partners

CitrusAd Better. Faster. Stronger. Smaeter Criteo
CitrusAd Better. Faster. Stronger. Smaeter
Criteo

Where you can find our inventory

CitrusAd Better. Faster. Stronger. Smaeter
Criteo
Flywheel An ancential company
Pacvue
Prepetua
Skai
Tinuiti
Tradewell

Reach the right customers at the right moment.

Look no further on where to reach highly engaged shoppers. Target Product Ads are placed where shoppers are actively searching and browsing for products.

Where can ads be placed on Target.com?

  • Product Detail Pages
  • Category/Browse Pages
  • Search Pages
  • Dynamic Landing Pages
  • Product Listing Pages
  • Product Recommendations
  • Aisle Pages

Where can ads be placed on the Target app?

  • Search Pages
  • Dynamic Landing Pages

Let’s change media for good.