TARGET PRODUCT ADS
BY ROUNDELTM

Your ticket to engaging
high-intent shoppers.

Grow your online product sales—without the heavy lifting.

Target Product Ads help give your product sales a boost with native, cost-per-click (CPC) ads on Target.com and the Target app.

  • Drive incremental sales by bidding against highest-performing products.

  • Reinvest in winning strategies with near-real-time reporting and sales attribution.

  • Activate your campaigns by working with our preferred partners: Criteo, Kenshoo, or Pacvue.

Drive incremental sales by bidding against highest-performing products.

Reinvest in winning strategies with near-real-time reporting and sales attribution.

Activate your campaigns by working with our preferred partners: Criteo, Kenshoo, or Pacvue.

arrow Discover more search solutions: Search Ads by Roundel™

Optimize. Maximize. And repeat.

Connect your Target Product Ads to actual sales for the ultimate ROAS. Seamlessly drive purchase-ready shoppers to your product detail pages via native retail ads on Target.com and the Target app.

A fast and simple process:

Product Process Product Process
Decide the investment level to allocate. Select products to promote, organized into campaigns. Ads are live on the site within 24-48 hours. Make SKU-level and placement-level optimizations in real time.

In 2020, we’ve seen growth and increases in performance.

  • 10M

    new Target digital guests added in the first half of 2020

  • 40%

    of Target.com visitors use the search functionality

  • 2X

    more likely for Target consumers to convert when they interact with search

10M

new Target digital guests added in the first half of 2020

40%

of Target.com visitors use the search functionality

2X

more likely for Target consumers to convert when they interact with search

Partner with the platform of your choice to support your Target ad programs.

We’ve partnered with Criteo to give you more choices on how you want to activate Target Product Ads campaigns, whether it’s directly through Criteo’s platform or through one of Criteo’s API partners. Automate and analyze your campaigns via the preferred partner platform of your choice.

Croteo Logo

Criteo's ad serving platform is integrated directly with Target, and ensures ads are relevant, fast-loading, and optimizable for advertisers to drive performance. With more transparency and flexibility than ever before, brands can choose to buy through Criteo's enterprise grade self-service platform and apply various targeting and optimization strategies, or to leverage a Criteo API partner.

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Kenchoo Logo

Seamlessly create and manage Target Product ad campaigns with enterprise-grade automation, insights, and optimization capabilities across channels. Advertisers can activate and measure advertising performance at scale with flexible service options to help drive category growth through Target.com and the Target app.

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Pacvue Logo

Pacvue is an enterprise platform for brands and agencies to manage their Target Product Ads by combining holistic performance data with recommended actions. Marketers use Pacvue’s competitive insights, flexible reporting, and intelligent automation to lower costs, grow share of voice, and increase sales.

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Need help finding the right partner?

Here's a comparison chart

Criteo

Self-service

Service Pricing

DSP fee (% of media)

Minimum Spend

N/A

Managed service

Service Pricing

DSP fee + managed fee (% of media)

Minimum Spend

$60K per quarter
Kenshoo

Self-service

Service Pricing

Platform fee (% of media or flat) + Criteo DSP fee

Minimum Spend

N/A

Managed service

Service Pricing

Platform fee (% of media or flat) + Criteo DSP fee

Minimum Spend

N/A
Pacvue

Self-service

Service Pricing

Platform fee (% of media) + Criteo DSP fee

Minimum Spend

N/A
Here's a comparison
  • Criteo

    Self-service

    Service Pricing

    DSP fee (% of media)

    Minimum Spend

    N/A

    Managed service

    Service Pricing

    DSP fee + managed fee (% of media)

    Minimum Spend

    $60K per quarter
  • Kenshoo

    Self-service

    Service Pricing

    Platform fee (% of media or flat) + Criteo DSP fee

    Minimum Spend

    N/A

    Managed service

    Service Pricing

    Platform fee (% of media or flat) + Criteo DSP fee

    Minimum Spend

    N/A
  • Pacvue

    Self-service

    Service Pricing

    Platform fee (% of media) + criteo DSP fee

    Minimum Spend

    N/A

Reach the right customers at the right moment.

Look no further on where to reach highly engaged shoppers. Target Product Ads are placed where shoppers are actively searching and browsing for products.

Where can ads be placed on Target.com?

  • Product Detail Pages
  • Category/Browse Pages
  • Search Pages
  • Dynamic Landing Pages
  • Product Listing Pages
  • Product Recommendations
  • Aisle Pages

Where can ads be placed on the Target app?

  • Search Pages
  • Dynamic Landing Pages

Let’s change media for good.