Search Ads
by RoundelTM

At last, closed-loop
measurement of your paid
search ads on Google.

From search to consideration to purchase. Faster.

Capture high-intent shoppers as they actively search for relevant products (like yours!) on Google and drive them to convert on Target.com, the Target app, or in-store.

  • Get closed-loop measurement to truly understand how your campaign impacted sales.

  • Maximize brand coverage and overall click-share for relevant product searches.

  • Use Target’s first-party data to reach highly qualified, purchase-ready audiences.

Get closed-loop measurement
to truly understand how your campaign impacted sales.

Maximize brand coverage
and overall click-share for relevant product searches.

Use Target’s first-party data
to reach highly qualified, purchase-ready audiences.

arrow Discover more search solutions: Target Product Ads by Roundel™

Two methods to fit your campaign needs.

Leverage Target assets and first-party data for quick plug-and-play activation of product listing ads or extended text ads.

OR
One

In-flight approach

Incorporate search tactics into your holistic marketing programs, reaching guests at all marketing touchpoints during seasonal and high-opportunity time frames.

Two

Always-on approach

Run your search campaigns as a stand-alone, dedicated campaign capturing qualified hand-raises all year long.

Close the loop on campaign spend and performance.

Accurately measure how media impacts product sales—both online and in-store—so you can get actionable insights to inform your next winning media strategy.

How we match your media to real-people sales:

Target guests click on the Roundel campaign ad within Google search. Target guests are identified. Transactions are made by guests, online and in-store. Receive revenue breakdowns for products sold by your brand, tracked across 1,800+ stores.
Leverage insights to optimize your investments Leverage insights to optimize your investments

Meet shoppers where they shop (and search) now.

Consumers continually turn to Google as they search for the best products to meet their needs. Together with Roundel, you can convert more high-intent shoppers and optimize future campaigns based on actionable results.

In 2020, we’ve seen growth and increases in performance.

  • 20%

    YoY increase in relevant retail product queries on Google search, nearly double the yearly average

  • 2.5X

    more visits to product detail pages for customers arriving at Target.com via search efforts

  • 10%

    YoY increase in conversion rates for guests arriving to Target.com through Search Ads by Roundel™

Let’s change media for good.