Take an insights-driven approach to scale your media strategy—your way.
With Programmatic by Roundel™, you can leverage our unique, first-party data at scale to reach
high-quality, relevant audiences and make insight-driven decisions that improve your media
performance. All within the DSP of your choice.
Your brand sells at Target? Great! You also get closed-loop measurement to tie your ads
to Target in-store
and online purchases.
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Reach real-people audiences
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Purchase media within your preferred DSP
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Place on brand-positive environments
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Not limited to brands carried only by Target
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No minimum investment
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Reporting within your tech stack
Reach real-people audiences
Purchase media within your preferred DSP
Place on brand-positive environments
Not limited to brands carried only by Target
No minimum investment
Reporting within your tech stack
Programmatic by Roundel™ + Closed-Loop Measurement
We combined our proven measurement method with our programmatic solution—accessible via any DSP.
So, you can prove actual sales and ROAS for brands sold at Target.
How it works: We take our first-party data, overlaid on brand-positive inventory, and combine it with
our proprietary, closed-loop measurement to track in-store and online sales. Then all you need to do is
watch the results roll in.
Via your DSP, tap into the power of Target first-party audiences.
Use fully custom segments to reach audiences without incremental costs.
Leverage brand-safe inventory packaged with data to find relevant audiences.
Measure key sales metrics (online and in-store). Regular reporting allows for quick
pivots to maximize performance.
Get validated, daily matched sales conversions for optimizing towards return on ad spend in-flight
directly in these demand-side platform partners: