Engage with first-party audiences at scale, with closed-loop measurement for CTV.
CTV by Roundel™ is a managed-service solution that allows you to reach qualified audiences through first-party Target data. Another bonus for products sold at Target: being able to close the loop with sales reporting.
How we prove the impact of your TV ad investments:

first-party sales data to measure full-funnel attribution against actual category, brand, and product sales.






Brand-safe environments for your CTV ads.
Gain access to our curated inventory of premium publishers and top streaming apps, so you can reach viewers wherever they are watching premium content across any connected TV device.

Connected TV
Advertise with premium publishers on the top streaming apps customers use today.
Examples of our premium publisher partners









Measurement powered by Roundel™ Kiosk
Campaign reporting is now fast and easy. Get near real-time reporting of your Roundel media, easy & fast access to reports and dashboards, custom views that can be built to reflect your key metrics, and greater visibility to "always on" metrics.
Let’s change media for good.