Self-service

Programmatic by Roundel™

Programmatic by Roundel™ provides you with the flexibility you need to reach consumers within display, video and app inventory across premium publisher sites.

Option to run 6-, 15-, or 30-second video creatives through VAST (recommended) and VPAID tags.

Audience-first private marketplace (PMP) placements

Access fully custom audiences in a curated marketplace of premium publisher inventory, all within the DSP of your choice.

All available display sizes. Select placements shown below:

970×90

970×250

728×90

468×60

336×280

320×50*

320×100

300×600

300×50*

300×300

300×250*

300×1050

250×250

160×160

120×240 

Video option to run :06/:15/:30

*Publisher app inventory available across these sizes

:06, :15, and :30 video

300x250 display

:06, :15, and :30 video

300x50 display

300x250 ad on app inventory

Targeting, reporting, and timing

Audience-First PMP targeting

Tap into audience segments that leverage Target first-party data, with custom audiences available; can also use any audiences available within your DSP.

Audience-First PMP measurement

Standard media metrics available within DSP, buyer tech stack, or Roundel™ Kiosk. Closed-loop sales reporting available directly within The Trade Desk or Roundel™ Kiosk.

Campaign timing

Please allow 3 to 5 business days (this includes deals with measurement). Contact your Sales Representative for campaign details.

Campaign goals

Use effective display, video, and app inventory to reach relevant consumers across premium publisher content.

Awareness and consideration

  • Engage with new customers who don’t know about your brand or product

  • Connect with real Target shoppers who are considering product options

  • Use creative flexibility to either drive relevant audiences to Target.com or to retailer-neutral landing pages to generate interest

Connect in a whole new way.

Let’s talk about your next multi-channel campaign.

Media designed by Target
Media designed by Target
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*Timelines and pricing are current as of last publish date. Please contact your Roundel™ Sales Representative for the latest updates and to learn more.