Objective & Audiences
Boost sales of beauty and personal care products among parents.
- Online purchasers who bought from the beauty division in the past six months
- Lapsed personal care purchasers who bought three to nine months ago
- Guests who purchased personal care products in the previous three months
- Moms with children at home who purchased beauty products within the past six months
Effective Messaging & Placement
Roundel™ created a strong presence on Target.com, the Target app, and Bullseye Marketplace to drive sales.
Campaign #1 Results
in ROAS for product value messaging compared to promotional messaging for gift card with purchase
compared to other campaigns, for the best overall campaign performance